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The purpose of this course is to help demystify some of the elements of digital marketing as well as introduce valuable techniques and resources that will help you integrate efficient marketing strategies to help your business grow.

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3 Lessons

Although Email marketing is an Outbound Marketing Strategy its still a  highly effective digital marketing technique for sending emails to prospects and customers. When done effectively, email marketing converts prospects into customers and turns one-time buyers into loyal, raving fans. In this course, we will discuss the purpose of email marketing, how to get started and some great inbound marketing techniques to help grow and expand your email marketing expertise. 

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6 Lessons

In an A/B test, you take a webpage or app screen and modify it to create a second version of the same page. This change can be as simple as a single headline or button, or be a complete redesign of the page. Then, half of your traffic is shown the original version of the page (known as the control) and half are shown the modified version of the page (the variation).

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1 Lessons

The development of personal knowledge is the key to entrepreneurial freedom. Entrepreneurial success is that freedoms reward.

~  Lee Dixon

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